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We ended up choosing Zatarain’s because we felt it would be challenging but still allowed us the freedom to implement our vision for introducing the frozen food to the brand.
After brainstorming and writing up a script we fleshed out a storyboard and worked on the props for the shoot.
Here’s the storyboard if you want to take a peak and maybe even laugh a bit since we found it quite humorous to be wearing a full size box on the side of highway Route 22.
We still had a ton to do to get this commercial rolling. Our good friend Carol Monza offered for us to shoot in the woods of her mountainous back yard. As for the talent “trapped” in the box for the shoot Roberta Maas set us up with her nephew Dan “The Man” Maas. My good friend BJ Downs helped supply us with some important equipment.
After designing the labels for the box and sending them out for printing and lamination we turned our prototype box into a working model. I was now time for us to gather all the necessary supplies and make our journey to the westside mountains of northern New Jersey.
Heres a 360 degree panorama and check out the link for the Interactive View
We arrived Sunday afternoon and set everything up for the “Morning After” shot so we could film it before the sun goes down. While Dan laid in the snow, our two supporting roles Giulia Kean and Colette Finn worked their magic. Everything appeared to be going as planned and after getting the shots we needed, we started setting up for the night shots. But low and behold before we got too far we were not able to get the generator started. Without the generator we have no lights, without lights we have no shots. So we packed up and rescheduled for Tuesday night.
As Tuesday came only Robbie, Dan, and I were available to shoot. With the deadline creeping closer we chose to step it up and nail it out. Setting up before the sun went down, Robbie and I made sure we had the lights set, generator working and every scene figured out. As the sun retreated behind the mountains Dan arrived and be began what was a very long, bitter cold, and strenuous night.
Poor Dan was freezing even with five layers on underneath. He did a great job and was such a good sport. We were hoping to warm him up some with the fire scene but ended up not keeping it for the final cut. After moving the lights one million times, getting multiple angles and takes for each shot, and even bushwhacking through six feet of some of the largest thorn bushes (more like trees) I’ve ever seen, all in rough ice covered snow we called it a wrap around 2:30AM.
Here are some pictures you may enjoy before watching the commercial. Be sure to watch, like, and comment on the video!